RAM is Keeping It Real With New Ad Campaign
RAM wants to keep it real and this is reflected in a new ad campaign where real, hardworking people are depicted using RAM trucks. RAM’s new “Groundbreakers” ad campaign places the working man in the spotlight and shows the new RAM HD truck doing every day work. The first ad in the campaign, titled “Walk a Mile,” features workers in real-life work settings, ranging from a farm to an oil field, where pick-up trucks do their best work.
The message of the commercial is unmistakable: there are many reasons to buy a heavy duty RAM pick-up truck because it is prepared to help you handle anything.
The RAM trucks’ rugged characteristics are conveyed through the throaty voice of a Hollywood legend, Sam Elliott. The first ad in the series conveys the message that RAM trucks are authentic. Future ads will feature other RAM characteristics such towing and torque capabilities and the exciting RAM HD new 6.4-liter Hemi gasoline engine will be promoted in one of the spots.
In addition, the campaign will also feature social media enhancements and contests; one contest asks RAM HD truck owners to submit challenges that can be attempted by RAM trucks. The “Groundbreakers Club Roadblock Challenge,” a social media game with a 2014 RAM 2500 Power Wagon as a prize, is also an exciting upcoming contest.
We feel like the first ad represents well what RAM trucks do best. Have you seen the ad? What is your opinion? Let us know by leaving a comment on Midstate Dodge’s blog. Then, come on in to our Barre-Montpelier, VT dealership to see our new RAM trucks.